Last Updated: 2026-07-14
1. Information We Collect
We collect the following categories of personal information:
- Account information: your name, email address, and login credentials, managed on our behalf by our authentication provider.
- Order and transaction information: the products you buy, your order history, and your shipping and billing addresses.
- Payment information: your card details are collected and processed directly by our payment processor. We do not store full card numbers on our systems; we retain only limited details such as the card brand, the last four digits, and a payment reference.
- Subscription information: the plans you enroll in and their status and renewal schedule.
- AI assistant interactions: the messages you send to Chai, our shopping assistant, which are processed to generate responses and recommendations.
- Approximate location: a coarse, city-level location derived from your network connection, used to tailor content such as shipping estimates.
- Technical and usage data: information such as your browser type, device, and how you interact with the site, collected to operate and secure the service.
2. How We Use Your Information
We use personal information to:
- Process and fulfill your orders and manage your subscriptions;
- Create and maintain your account and authenticate you;
- Provide the AI assistant and personalize product recommendations;
- Send transactional messages such as order confirmations, shipping updates, and review reminders;
- Provide customer support and respond to your inquiries;
- Detect, prevent, and address fraud, abuse, and security issues; and
- Comply with our legal, tax, and accounting obligations.
5. Data Retention
We keep personal information only as long as necessary for the purposes described in this policy. Order and transaction records are retained for the period required by tax, accounting, and legal obligations (generally several years). Account information is retained while your account is active and is deleted or anonymized after you close your account or request deletion, unless we are required to keep it.
6. Your Privacy Rights
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- Access / know: request a copy of the personal information we hold about you and how we use it;
- Correction: ask us to correct inaccurate information;
- Deletion: ask us to delete your personal information;
- Portability: receive your information in a portable format;
- Objection / restriction: object to or restrict certain processing; and
- Withdraw consent: withdraw consent where we rely on it, without affecting processing already carried out.
California residents (CCPA/CPRA): You have the right to know, delete, and correct your personal information, and the right to opt out of the sale or sharing of personal information. We do not sell or share your personal information for cross-context behavioral advertising or for monetary or other valuable consideration, so there is no such opt-out for you to exercise. We will not discriminate against you for exercising your rights.
EU / UK residents (GDPR / UK GDPR): In addition to the rights above, you may lodge a complaint with your local data protection authority. We process your information on the legal bases of performing our contract with you, our legitimate interests in operating and securing the store, your consent where applicable, and compliance with legal obligations.
To exercise any of these rights, contact us using the details below. We will verify your request and respond within the time required by applicable law.
7. Data Security
We use administrative and technical safeguards, and rely on reputable providers, to protect personal information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
8. Children's Privacy
Our store is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us information, please contact us and we will delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above and, where appropriate, provide additional notice.
10. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
BeauTeas
5504 S. Lilly Creek Ct.
Byers, CO 80103
Email: hello@beauteas.com
